You need to know more about promoting online

It seems ideal – put a website up and the visitors will come. But unfortunately this is not how it happens. A number of strategies can be effective, from advertising to writing content that can be taken up and distributed through social media. Some like to leave this in the hands of advertising or marketing companies, which can be one solution. However my latest projects have been born from people’s dissatisfaction with their providers.

Ultimately as business owners you need to take control of what your site, your social media and ultimately your customers say about you. There are a number of ways to do this, and the advertising and marketing companies can assist – but it’s YOUR story. Only you will really know what you want to say and who you want to say it to in order to grow your business.

There are a bunch of ways to learn, and recently I’ve been putting my own money where my mouth is on Udemy. There are a bunch of courses on everything from drawing to doing what I do in WordPress. Learn about Social Media Marketing, or content creation for your website blog, but do get involved and learn to at least listen online with sites like Twitter, LinkedIn and Facebook. Just because you don’t have an account there, doesn’t mean people aren’t talking about your business.

It’s up to you to learn how to find out who, where and why.

3 good reasons NOT to hire me to do your website:

  1. You only want a site that looks cool (whether or not it actually sells or generates leads)
  2. You see your website as a short-term project (not a critical part of your marketing)
  3. You want to get your new website at the lowest possible cost
    (rather than an investment in your future - I try and reduce costs, but refer to our blog post as a guide)